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After 30 hours of travel, I made it to the land of kiwis, biscuits and flat whites.  Catherine Walker, Community Manager for Xero.com picked me up at the Wellington airport and drove on the freakin’ wrong side of the road:

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I recently got back from the VeraSage Institute meeting in Napa Valley, California.  “The VeraSage Headache” (as Ron Baker puts it) is still lingering.  The thought leaders there from all over the world really stretched me and the vision I have for our firm.  I’m thankful that I was asked to participate.

I’m thinking through firm branding and positioning right now.  In a world of “sameness” accountants desperately need to know who they are and why they do what they do.  And even more importantly, they need to know what they are NOT.  If we think we are for everyone, then we are for no one.  I’m learning to narrow whom we serve globally, wrapping our commodity services in heavy value and charging a valuable fee for what we do.

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I recently got back from the VeraSage Institute meeting in Napa Valley, California.  “The VeraSage Headache” (as Ron Baker puts it) is still lingering.  The thought leaders there from all over the world really stretched me and the vision I have for our firm.  I’m thankful that I was asked to participate.

I’m thinking through firm branding and positioning right now.  In a world of “sameness” accountants desperately need to know who they are and why they do what they do.  And even more importantly, they need to know what they are NOT.  If we think we are for everyone, then we are for no one.  I’m learning to narrow whom we serve globally, wrapping our commodity services in heavy value and charging a valuable fee for what we do.

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The THRIVEal +CPA Network is proud to announce their first online conference.  And this is going to be a good one!  We’ve got some great thought leaders in the conference, some great give aways and some great inspiration!  You won’t want to miss this.

When: Thursday, January 13, 2011, 2 pm to 4 pm EST.

Where: Online

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Category:
Business
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0

The THRIVEal +CPA Network is proud to announce their first online conference.  And this is going to be a good one!  We’ve got some great thought leaders in the conference, some great give aways and some great inspiration!  You won’t want to miss this.

When: Thursday, January 13, 2011, 2 pm to 4 pm EST.

Where: Online

Read more

Category:
Business
Comments:
5