In business school, you learned Michael Porter’s generic business strategies: cost leadership, differentiation, and market segmentation. And cost leadership is stupid1. My brain conflates differentiation and market segmentation into what I call – for lack of a better word – differegmentation2.
In the November THRIVEcast, Tim Williams said that differegmentation is not enough. According to Tim, you need to hyperspecialize, ultra-differentiate, and uber-brand.