Deeper Weekend 2014

Be wowed by our blog

Consider this

Choose your favorite writer

  • Greg Kyte
    Greg Kyte
  • Jason Blumer
    Jason Blumer
  • Jon Lokhorst
    Jon Lokhorst
  • Melinda Guillemette
    Melinda Guillemette
  • Scott Kregel
    Scott Kregel

700_0661A friend emailed me the other day asking what I thought about his idea to create a new online ‘Accountant Marketplace.’ Sort of like 99Designs for accountants. In effect, it would be a place where those needing accountants could search for the best accountant, and pick the one they want. Maybe the price would come from a bid type system, or something similar.

This is definitely one type of business model. And it works too. Teaspiller was one such example. Teaspiller was purchased by Intuit, and now the url redirects to this site: Read more

Business, Pricing

Jennifer BlumerROWE has been taking a bit of a hit lately in the media. Companies like Best Buy and Yahoo have made bold moves to end their work at home options for employees. I have seen some people respond that ROWE did not work out like it was supposed to. As my friend Greg Kyte would say, I call BS.

I don’t think Best Buy or Yahoo! were ROWE at all. Because ROWE works. What fails is leadership.

For some reason, people think working away from an office is the same thing as ROWE. It’s not though. In fact, Jody Thompson and Cali Ressler have been trying to help us understand for a while that flexibility is the new F word. Just because you are not forced to be in an office from 8 to 5 Monday through Friday does not mean your are working in a ROWE. There may have been a lot of people both in an out of the offices of Best Buy and Yahoo not achieving results. Maybe they didn’t even know what results they were supposed to achieve! That’s a leadership problem. Let’s not blame ROWE. Read more

Leadership, ROWE

Greg Kyte 2How do you take a service offering that can be easily commoditized and transform it into a highly sought-after experience that customers will pay a premium for?

Great question.

You can read about how to do it in Joe Pine and James Gilmore’s book The Experience Economy, you can listen to Episode 19 of the THRIVEcast, or you can expose yourself directly to the experience economy by visiting your local CrossFit Gym.

This month I recorded a video blog where I worked out with the CrossFit fanatics to see what they’re doing right, and to try to glean some lessons that we can apply to our CPA firms. Read more

Community, CPA firm

REFM -  Adrian Photo Square - CATOB“Time is money.”

Our profession has grown up on this concept: time is money. You hear it even today. And there’s a tempting ring of truth to it. After all, if I put in time, I can make money. It doesn’t get much more simple than that, right?

But is it really the time that’s making me money? Or is it what I do in that time? And if it’s the latter, why am I tracking and selling time? What should I be tracking and selling instead? What should I conclude when I spend a lot of time, but don’t make a lot of money?

I have a theory: time is merely a tracker of value. And as the definition of value shifts, time can become a less and less accurate tracker of that value.

Read more


Jason BlumerMaybe you don’t personally know Dolly Parton, but you do know of her, right?  I believe almost everyone in the world does.  She is a living definition of a brand.  Seth Godin defined a brand, and I believe Dolly Parton fits his definition exactly.  He said:

-a brand involves a set of expectations, memories and stories.  There are definitely certain things you expect when you are talking about Dolly Parton (some I would blush to mention in this blog post), as well as the memories of her songs and the stories you’ve heard about her.
-you will pay a premium for the brand.  You will pay a premium to see and hear Dolly’s music live.
-you will choose a brand over something else.  Obviously, Dolly Parton is not for everyone, but you have to admit that she has a cult following.

Read more

Marketing and Branding