Deeper Weekend 2014

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  • Greg Kyte
    Greg Kyte
  • Jason Blumer
    Jason Blumer
  • Jon Lokhorst
    Jon Lokhorst
  • Melinda Guillemette
    Melinda Guillemette
  • Scott Kregel
    Scott Kregel

Jason BlumerEntrepreneurs are so busy, so excited about serving their customers, that they often overlook value deeply embedded in their services. Value is embedded in the processes by which they service customers, price customers, collect money from customers, communicate with customers and practically every other interaction. As a coach, it’s fun to “unearth” that value. But when on your own, you often can’t see it, or don’t even know it’s there.

I call this Veiled Value. And it’s dangerous, because veiled value is no value at all if you can’t request a price for it. One of the greatest strategies firm owners or business owners can do is unearth the value they are delivering, display it before their customers, and effectively communicate that value with an adequate price. Read more


Jennifer Blumer“Friendship is born at that moment when one person says to another: “What! You too? I thought I was the only one.” C.S. Lewis

Many Thriveal members over the last few years have commented that it has been a relief to find other like-minded CPAs. Thriveal CPAs don’t fit the stereotype. They are great at what they do, but they are also creative. They question the way things have always been done. They aren’t satisfied measuring their value by the minute or the hour. They focus on their customers. They desire to learn, and not only to get their required 40 hours of CPE per year. They are disruptive. Thriveal CPAs don’t just want a good job; they want to love their craft.

But what is it about community? Why do we call ourselves a community and not just a group? Here are the characteristics I find in Thriveal – and the reasons I love these peopleRead more

Greg Kyte 2Fraud is awesome. Because if nobody committed fraud, we would never get to find fraud. And finding fraud is the sexiest part of accounting. Sure, that’s like saying the sexiest part of Steve Buscemi is his forearm¹. But at least there’s some part of our job that’s materially sexier than sales tax compliance ².

Unfortunately, we suck at being sexy. It’s embarrassing how seldom we find fraud. Depending on which report you look at, only two to nine percent of fraud is discovered by the external auditor. And all of those studies have a margin of error of two to nine percent. Read more

REFM -  Adrian Photo Square - CATOBGreed is not good. We have only to observe what happens when greed takes ahold of ourselves, to recognize that an unbalanced desire for wealth, and a willingness to do anything to get it, leads to an ignoble form of the human person.

Yet decades of economists have taught us that it’s pure self-interest that drives the marketplace. Theory after theory states that exchange is built on the principle of people looking out for number one. And the words of Gordon Gekko in the 1987 film Wall Street (and many films since) unabashedly proclaim that “greed is good,” and what fuels commerce. Even in recent years, the mantra of the “occupy” movement rails against corporations that care about nothing but the bottom line. At best, business is perhaps a necessary evil – it gets us the things we want. But we’re suspicious of its origins, and wary to look too deep, lest we see the avaricious monster lurking underneath. Read more


Jason BlumerLet me walk you through a brief history of accounting technology.  As we review the past, we can hopefully extrapolate where the future of accounting technology is leading the professional accountant.

Humble Beginnings

Our journey begins with Intuit, the maker of QuickBooks.  Intuit’s founder, Scott Cook, realized that personal computers would replace manual bookkeeping and began Intuit back in 1983 with Tom Proulx. Since their IPO in 1993, Intuit’s QuickBooks product has enjoyed a huge market share of the small business accounting market.  From the desktop version eventually came the QuickBooks Online Version, until they claimed a 94.2% market share in 2008 (according to an Intuit press release). Read more

Computer and Technology, Software