Deeper Weekend 2014

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Choose your favorite writer

  • Greg Kyte
    Greg Kyte
  • Jason Blumer
    Jason Blumer
  • Jon Lokhorst
    Jon Lokhorst
  • Melinda Guillemette
    Melinda Guillemette
  • Scott Kregel
    Scott Kregel
Jason BlumerThe year 2015 was a year of me learning all about the depths of the risks we face in our firm. I think I was mostly blind to the risks we were bearing in how we pay our team, how our clients pay us, and the rewards we were assuming we were receiving as a result. But my partner, Julie Shipp, helped me to see how serious the risks were.


An Example of our Risk
I’ll take a diversion and give an example. Each client is assigned to one of our CPAs to lead the relationship with that client. The CPA is called a Customer Ally. We feel this is a differentiating position for our firm to take and allows our team to remain focused on just a few clients at a time (each CPA can handle about 10 to 12 clients). Mid-year 2014, we had to let one of our CPAs go, and this caused HUGE problems we are still working out in our firm. When a CPA leaves our firm, then there are clients that go without service. This is really bad. Most clients were understanding as we searched for a replacement but still we lost a few good clients because of this fiasco.

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CPA firm, Strategy

Scott KregelI have been a fan of Todd Henry since reading The Accidental Creative several years ago. His first book so uniquely expressed for me the idea that even an accountant can be a creative. In Thriveal, we talk regularly about approaching our businesses from the perspective of a creative, but I always wondered if we could really be taken seriously as a creative – just because we called ourselves creatives. We needed to develop practices and environments to fuel creativity in ourselves and in our firms. The Accidental Creative set the stage for building practices into our daily lives to help generate brilliant ideas “on demand.” Practices such as intentional journaling, identifying a Big Three, and curating new stimuli to generate new ideas. These are the ideas that creative professionals and knowledge workers are rewarded for. If you haven’t read The Accidental Creative, I highly recommend this as a must read for anyone who uses their mind to deliver value to others. With Todd’s third book, Louder than Words, we have a manuscript for developing our unique voice.

“Voice” is the expression (idea) you make through a medium (platform) in order to achieve a desired outcome (impact). Your authentic voice is the expression of your compelling “Why.” Read more

Book Review
REFM - Adrian Photo Square - CATOBToday the Thriveal Laboratory launches its second experiment: Value Accounting Model.

The experiment’s hypothesis is that “there is a more intuitive way to present financial results that requires less accounting knowledge by business owners, and more transparently reflects the financial performance of the entity.”

We’re convinced this area is ripe for innovation, and if you’re a CPA who works with owners of small-to-medium sized businesses and you’d like to be a part of this Experimental Team, be sure to fill out the Experiment 2 Interest Form. The team will be formed in the coming months, we’ll begin the experiment in May, and complete the protocol this summer. Members of the Experimental Team will receive perpetual licenses to the intellectual property created during the experiment, become familiar with The Experimental Framework used by the Lab to apply in their own firms, and be featured in the Lab Report released at the end of the experiment, among other items.

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Jason BlumerI was excited to share Thriveal’s vision for 2016 in our annual Family Meeting a couple of weeks ago.
You can watch the recording of our Family Meeting below if you missed it:
Screen Shot 2015-12-28 at 1.26.38 PM


We have a leadership team in Thriveal now. This means we are able to make our visions much larger, because smarter people are attempting to pull them off. Have you ever wondered what we do at Thriveal? Here it is…

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Greg Kyte 2Last month I got anchor priced, and I got anchor priced HARD.


I was in Greenville for Deeper Weekend 2015, and I was looking for a gift for my wife and my realtor (same person). I wanted to get her something cool, so I popped into the Mary Praytor Gallery, a cool little boutique art gallery on main street.


One interesting aspect of the pricing at the Mary Praytor Gallery was that absolutely no one was there. No customers, no employees, nobody. I even went into the back and hollered¹, “Any y’all here?” But none of them all were there, effectively making their prices for everything $0.00. Read more