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In business school, you learned Michael Porter’s generic business strategies: cost leadership, differentiation, and market segmentation. And cost leadership is stupid1. My brain conflates differentiation and market segmentation into what I call – for lack of a better word – differegmentation2.

In the November THRIVEcast, Tim Williams said that differegmentation is not enough. According to Tim, you need to hyperspecialize, ultra-differentiate, and uber-brand.

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Category:
Business, Innovation
Comments:
0

In business school, you learned Michael Porter’s generic business strategies: cost leadership, differentiation, and market segmentation. And cost leadership is stupid1. My brain conflates differentiation and market segmentation into what I call – for lack of a better word – differegmentation2.

In the November THRIVEcast, Tim Williams said that differegmentation is not enough. According to Tim, you need to hyperspecialize, ultra-differentiate, and uber-brand.

Read more

Category:
Business, Innovation
Comments:
4