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This past year our team undertook the effort to re-design our customer on-boarding process. We met and started brainstorming over some basic questions: What does the customer care about? What should they care about? Any and all items were noted up on our whiteboard wall. Read more
Entrepreneurs are so busy, so excited about serving their customers, that they often overlook value deeply embedded in their services. Value is embedded in the processes by which they service customers, price customers, collect money from customers, communicate with customers and practically every other interaction. As a coach, it’s fun to “unearth” that value. But when on your own, you often can’t see it, or don’t even know it’s there.
I call this Veiled Value. And it’s dangerous, because veiled value is no value at all if you can’t request a price for it. One of the greatest strategies firm owners or business owners can do is unearth the value they are delivering, display it before their customers, and effectively communicate that value with an adequate price. Read more
Many Thriveal members over the last few years have commented that it has been a relief to find other like-minded CPAs. Thriveal CPAs don’t fit the stereotype. They are great at what they do, but they are also creative. They question the way things have always been done. They aren’t satisfied measuring their value by the minute or the hour. They focus on their customers. They desire to learn, and not only to get their required 40 hours of CPE per year. They are disruptive. Thriveal CPAs don’t just want a good job; they want to love their craft.