Deeper Weekend 2014

Be wowed by our blog

Consider this

Choose your favorite writer

  • Adrian Simmons
    Adrian Simmons
  • Bryan Coleman
    Bryan Coleman
  • Greg Kyte
    Greg Kyte
  • guestblogger
  • Jason Blumer
    Jason Blumer
  • Jennifer Blumer
    Jennifer Blumer
  • Scott Kregel
    Scott Kregel

Jason BlumerMaybe you don’t personally know Dolly Parton, but you do know of her, right?  I believe almost everyone in the world does.  She is a living definition of a brand.  Seth Godin defined a brand, and I believe Dolly Parton fits his definition exactly.  He said:

-a brand involves a set of expectations, memories and stories.  There are definitely certain things you expect when you are talking about Dolly Parton (some I would blush to mention in this blog post), as well as the memories of her songs and the stories you’ve heard about her.
-you will pay a premium for the brand.  You will pay a premium to see and hear Dolly’s music live.
-you will choose a brand over something else.  Obviously, Dolly Parton is not for everyone, but you have to admit that she has a cult following.

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Marketing and Branding

Jennifer BlumerThe idea of serving a niche is so counterintuitive. By choosing to focus on one segment of a market, you are saying no to others. This idea came up a few years ago in a conversation between Jason and me. (I remember where I was standing.) It scared me. Money was tight, and he was suggesting we focus ONLY on serving people in creative professions (web design and development mostly). At that point, we had only a handful of customers in that field, but they were Jason’s favorites and he wanted to serve more of them. But what about the construction companies, lawyers, dentists, veterinarians, and manufacturing customers we had at the time?

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Marketing and Branding

Greg Kyte 2Everyone wishes they had better negotiation skills. Sort of. We want to be amazing negotiators, but we don’t want to be sleazy A-holes, and it’s hard to be the former without (intentionally or unintentionally) becoming the latter. Regardless, it’s fun to watch people with questionable morals use their Jedi mind tricks to con people out of money (and maybe we can learn something along the way).

Consider the following sleazy A-holes¹.

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Management and Operations

Last week, I wrote about the Builder Level of Thriveal. This week, I want to share about the Craftsman level. This is where the magic happens. It’s our middle level, and the one I recommend to most people asking about Thriveal.

Craftsman level members get everything Builders get. This includes some Thriveal swag, community calls, LinkedIn group access, Icon access, use of our logo on their websites, and attendance at all Software Week demos.

What else do the Craftsman Level members get?

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Behind The Scenes