Deeper Weekend 2014



Greg Kyte

Greg was born in Akron, Ohio, in the shadow of the Firestone tire factory. He began swimming competitively when he was eight for the Mountlake Terrace Lemmings. He graduated in 1995 from the University of Washington with a math degree. He chose math for the ladies. After serving ten-years as an 8th grade math teacher, he decided it was time for a career change mainly because he “couldn’t stand those little bastards.” He began his accounting career with a local CPA firm in Orem, Utah, where he consistently failed the QuickBooks ProAdvisor advanced certification exam. Greg is the co-host of a monthly podcast that you’ve never heard of. He is a regular blogger for both Going Concern and the THRIVEal CPA Network. In 2011 he was awarded the “G. Robert Newhart Non-Value Added Fellowship” of the VeraSage Institute. Accounting Today recognized him as “one to watch” in its 2012 list of the Top 100 Most Influential people in the accounting profession. He didn’t make the list; he made a sidebar to the list. Over the past ten years, Greg has established himself as a unique voice in the world of stand up comedy. He has shared the stage with Rob Schneider, Finesse Mitchell and Weird Al Yankovic and was a finalist in the 2011 Laughing Skull Comedy Festival. Greg currently works as the controller for the Utah Valley Physicians Plaza. He lives in Provo, Utah, with his wife and two kids. He enjoys skipping church, drinking coffee, and swearing.

Recent articles from Greg:

I recently had an Oprah-quality million-dollar idea.   And this million-dollar idea is way better than my Johnny Jump Up Multi-Room Integrated Track System1 idea. The JJUMRITS might’ve made someone a million bucks, but it also might’ve been extremely unsafe for babies which – turns out – is horrible for PR. And for babies.   I also had […]
How do you take a service offering that can be easily commoditized and transform it into a highly sought-after experience that customers will pay a premium for? Great question. You can read about how to do it in Joe Pine and James Gilmore’s book The Experience Economy, you can listen to Episode 19 of the THRIVEcast, or […]
Everyone wishes they had better negotiation skills. Sort of. We want to be amazing negotiators, but we don’t want to be sleazy A-holes, and it’s hard to be the former without (intentionally or unintentionally) becoming the latter. Regardless, it’s fun to watch people with questionable morals use their Jedi mind tricks to con people out of money (and […]
Lately I’ve been hearing this kind of crap: “The American Dream is a myth.” “The American Dream is dead.” “The American Dream never really existed. It was a marketing scam.”   I call BS. The American Dream is not dead; its bastardized, mutant, entitled misinterpretation is.   First, let’s make sure we know what the […]
In business school, you learned Michael Porter’s generic business strategies: cost leadership, differentiation, and market segmentation. And cost leadership is stupid1. My brain conflates differentiation and market segmentation into what I call – for lack of a better word – differegmentation2. In the November THRIVEcast, Tim Williams said that differegmentation is not enough. According to Tim, you need to […]
So it’s been a few weeks since we had the THRIVEal “Deeper Weekend” learning gathering. I wanted it to be called “THRIVErdome, Battle Royale of Best Practices: That which does not kill you makes you less stupid.” But that got shot down (Jody Padar said it didn’t sound aggressive enough*). We spent all day Thursday […]