Transcript: Jason Blumer here, CEO of Thriveal, and I’m pumped to let you know about the 10th anniversary of Thriveal’s Deeper Weekend. It’s our conference where we invite about 100 to 120 entrepreneurs, firm entrepreneurs from all over the world, to visit Greenville, South Carolina and talk about some deep related topic that will help them run and lead their organizations better. And if you’ve been, you know it’s mind blowing. There’s a lot we try to get through in two days worth of content. And what we’re going to be talking about this year is leading human organizations. What does that mean, leading human organizations?

Well, I believe service-based companies are what I call human organizations, and it’s really because of the human interaction that’s involved in that, right? If you have a creative services company, like a firm that’s creating new things, that’s essentially selling things out of their mind, you have these humans, the owners and the team, and basically all they have as inventory is the creative thoughts out of their mind. So these humans are so important. So you’ve got humans.
And then they serve human clients. You’ve got these human clients, these entrepreneurs that are fearful, struggling, they don’t know what to do. They don’t know how to grow. They don’t know financial foundations. And so you put these two humans together, and what do you have? You have friction. They bump into each other. Humans, they don’t always do well when you put them in a room together. They fight, or they misunderstand, or they struggle, or they’re not clear. So there’s a lot of skills to maintain and grow in when you have a human serving a human.

And again, service-based companies I believe are different. I believe they scale and grow in different ways than say maybe a manufacturing organization or a retail organization or a software subscription services company. These all scale and grow in different ways. They’re not as human to human, but in services company, you always have a human talking to a human. And the way that works, sometimes it doesn’t work well, sometimes it works well. So it lends itself to particular ways to grow, like developing a niche, for example. That is how services companies grow. Maybe technology companies or retail or manufacturing, they don’t need a niche as much. Now, it does help them to target a market. But a manufacturing corporation could do a lot of things for a lot of people.

But in a services company, you want to have the mind of that services employee or team member. They’re always learning. They’re always growing. They’re always shedding knowledge so that they can add new knowledge about very narrow, particular topics. And as humans grow in particular areas, you want to make sure they’re serving clients in the same area with the expertise they’re growing in. So, I don’t want to get too complicated, but basically choosing a niche or particular way to serve is a perfect way that human organizations can scale and grow in healthy ways. And my partner and I teach that.

Well, what we’re going to do is we’re going to unravel and unleash teaching you a lot of the principles and concepts about how human organizations grow in healthy ways. So we want to see you at Deeper Weekend 2020. You can come October 21 through 23, and you know what? It’s already filling up. We might be a third full already. We can only allow about 100 or 120 entrepreneurs, and they come from all over the world, and so it’s probably about a third full. Typically, it gets about a third full around January and February. So we want to make sure you have time to come, and we’re going to go through some deep learning on the topic of leading human organizations.

So we want to invite you to do that so that you can learn how human organizations scale in different ways, how they sell things in different ways, and how they are sustainable. Sustainable means something they can do longterm over time and not change what they’re doing. That’s a sustainability to a business without petering out, selling, or falling apart. It’s a longterm type commitment to a future. So why don’t you come and let us teach you some of the concepts of leading human organizations. It’ll change how you think. It’ll change your brain, and it’ll change your value to the humans you serve if you’re leading a firm. So we invite you to come to Greenville, South Carolina, October 21 through 23. Thanks so much. Take care.