Thriveal just finished up our annual learning gathering. It was called Deeper Weekend – and, boy, did we go deep!
My take-away from the learning gathering is that we are not only leaders of CPA firms, we are Creative Directors. That is, we are directors of the creativity that flows through our firms. This ‘flow of creativity’ is something to recognize, manage, enhance and ultimately sell to our customers. This creativity that we all have is something accountants often suppress. But we attempted to tap into it at this event. I think we got there for so many. It was exciting to see people challenged to enter into an unknown world of being creative, working toward the goal of changing the lives of their customers. It was uncomfortable, compelling and changing.