Platform thinking – that phrase was in the title of a recent blog post and podcast on the Duct Tape Marketing blog. John Jantsch interviewed Phil Simon, author of The Age of the Platform on how businesses are changing to a community mindset and sharing collaboratively with others to get better business done.
Simon mentions the big four in the marketplace now who are building Platforms like crazy: Google, Amazon, Apple and Facebook. These four companies have expanded far greater than what they originally intended to be. They have become Platforms.