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Platform thinking – that phrase was in the title of a recent blog post and podcast on the Duct Tape Marketing blog.  John Jantsch interviewed Phil Simon, author of The Age of the Platform on how businesses are changing to a community mindset and sharing collaboratively with others to get better business done.

Fascinating.

Simon mentions the big four in the marketplace now who are building Platforms like crazy: Google, Amazon, Apple and Facebook.  These four companies have expanded far greater than what they originally intended to be.  They have become Platforms.

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