Humble Beginnings
Our journey begins with Intuit, the maker of QuickBooks. Intuit’s founder, Scott Cook, realized that personal computers would replace manual bookkeeping and began Intuit back in 1983 with Tom Proulx. Since their IPO in 1993, Intuit’s QuickBooks product has enjoyed a huge market share of the small business accounting market. From the desktop version eventually came the QuickBooks Online Version, until they claimed a 94.2% market share in 2008 (according to an Intuit press release). Read more
Good customers demonstrate certain behaviors as they work with your company. I’ll list some of the behaviors of our great customers. I call them Investment Behaviors because they demonstrate behaviors from customers who are invested in your firm.