Deeper Weekend 2013

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Social Media

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    Adrian
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04/24/2012

Platform Thinking

Platform thinking – that phrase was in the title of a recent blog post and podcast on the Duct Tape Marketing blog.  John Jantsch interviewed Phil Simon, author of The Age of the Platform on how businesses are changing to a community mindset and sharing collaboratively with others to get better business done.

Fascinating.

Simon mentions the big four in the marketplace now who are building Platforms like crazy: Google, Amazon, Apple and Facebook.  These four companies have expanded far greater than what they originally intended to be.  They have become Platforms.

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Category:
Marketing and Branding, Social Media, THRIVEcast
Comments:
8

04/02/2012

The Thank You Economy: A Quick Impression

I just finished reading The Thank You Economy by Gary Vaynerchuk

While I can’t say that I learned anything that’s going to really change the way I do things, Gary Vaynerchuk did confirm to me that we are on the right path.

People care about relationships and with so many connections made via social media, relationships matter in a big way. THRIVEal wouldn’t exist without social media and the relationships formed there.

Big takeaways:
1. The internet has brought the word of mouth effect full circle. Before the big business/franchise era, small mom and pop stores lived and died on word of mouth. Business owners had to treat each customer like the most important customer they had. You never knew what influence they might have if they talked about you to their neighbors and peer groups and business partners.

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Category:
Book Review, Marketing and Branding, Networking, Social Media
Comments:
2

03/15/2012

Social Media: An Introvert’s BFF

My youngest child Betsie is one of those loud-at-home-but-very-shy-anywhere-else kids. It takes an enormous amount of encouragement to get her to talk to adults that ask her about school or how old she is or what she wants for Christmas. I once offered her money if she ordered her own food at a restaurant. (Bingo! Encouragement that works!) I expect Betsie to grow in her social skills as she gets older, and I have already seen growth in this area, and yet I expect she will always be a little quiet with new people.

A few months ago, I came across an article that a friend shared on Facebook about introverts. I was fascinated because I felt like I was reading an article about myself and Betsie. (And my oldest child Rachel too) I’m not rude, but small talk can be kind of exhausting if it’s not going anywhere. I like to be alone, but I also love to spend time with people in small groups. I am not a thrill seeker or the life of the party, but I enjoy meaningful relationships and conversations. Introverts love to talk. We just talk a lot to a few special people instead of to everyone we run into at the grocery store.

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Category:
Networking, Social Media
Comments:
5

01/21/2012

What’s So Great about THRIVE Tribes? Tribe Members Weigh In!

After an exciting first year in THRIVEal, several members recently decided to go a little deeper by joining a THRIVE Tribe. While we had all enjoyed some pretty lively discussions in the THRIVEal LinkedIn group, it became clear that we needed a better platform to be able to share files, photos, recordings of meetings, etc. We wanted to do more than just chat. We wanted more collaboration. That is where THRIVE Tribes and Yammer come in to play.

For the members that have chosen to participate at the Tribe level, access is given to our Yammer account. This is where the real magic happens. As Kevin McCoy put it, “Meeting people that are going through the same crap you are and figuring out how to deal with it – that’s worth the price of admission, in my opinion. Knowing you are not alone and having a small group supporting you in failure and celebrating successes is pretty cool.”

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Category:
Networking, Social Media, THRIVE Tribes
Comments:
2

03/05/2011

We Are Family…

Social Media has opened up the door for so many of us to connect with each other across the country and across the globe.  Communication is instantaneous.  Our network is unbelievable.   If any one of us needs something, there is a group of connected personalities that will answer in moments.

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Category:
CPA firm, Guest Post, Networking, Other Thoughts, Social Media
Comments:
0
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