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Episode 15

More discussions on Complexity to Simplicity, learning from Dominos Pizza, and Dan Ariely

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Show Notes:

It’s another discussion on making complex things simple in the world of business. To learn about this, Jason and Greg look to the bastion of innovation, Domino’s Pizza (remember Avoid the Noid?) and get schooled on Behavioral Economics from author Dr. Dan Ariely (of Duke University).

This month’s guest: Dan Ariely

danariely

My immersive introduction to irrationality took place many years ago while I was overcoming injuries sustained in an explosion (here is a description of my experiences in the hospital). The range of treatments in the burn department, and particularly the daily “bath” made me face a variety of irrational behaviors that were immensely painful and persistent. Upon leaving the hospital, I wanted to understand how to better deliver painful and unavoidable treatments to patients so I began conducting research in this area (see picture below). After completing this initial research project, I became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns. A few years later, decision making and behavioral economics dramatically influenced my personal life when I found myself using all of the knowledge I’d accumulated in order to convince Sumi to marry me (a decision that was in my best interest but not necessarily in hers). After managing to convince her, I realized that if understanding decision-making could help me achieve this goal, it could help anyone in their daily life.

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