Maybe you don’t personally know Dolly Parton, but you do know of her, right? I believe almost everyone in the world does. She is a living definition of a brand. Seth Godin defined a brand, and I believe Dolly Parton fits his definition exactly. He said:
-a brand involves a set of expectations, memories and stories. There are definitely certain things you expect when you are talking about Dolly Parton (some I would blush to mention in this blog post), as well as the memories of her songs and the stories you’ve heard about her.
-you will pay a premium for the brand. You will pay a premium to see and hear Dolly’s music live.
-you will choose a brand over something else. Obviously, Dolly Parton is not for everyone, but you have to admit that she has a cult following.