Many Thriveal members over the last few years have commented that it has been a relief to find other like-minded CPAs. Thriveal CPAs don’t fit the stereotype. They are great at what they do, but they are also creative. They question the way things have always been done. They aren’t satisfied measuring their value by the minute or the hour. They focus on their customers. They desire to learn, and not only to get their required 40 hours of CPE per year. They are disruptive. Thriveal CPAs don’t just want a good job; they want to love their craft.
Choose your favorite writer
You can read about how to do it in Joe Pine and James Gilmore’s book The Experience Economy, you can listen to Episode 19 of the THRIVEcast, or you can expose yourself directly to the experience economy by visiting your local CrossFit Gym.
I was on a swim team of one sort or another from 1980 to 1990, but I never competed in the breaststroke because the name made me uncomfortable. In 1989 I made it to state as an alternate for the 4-by-100 freestyle relay. Yeah. That’s right. The highlight of my swimming career was warming up at the state meet. I pretty much sucked, and not even shaving my legs helped.
But I have two BFFs who were big-time collegiate swimmers. One of them, Ron Lockwood, is now the head coach of the Wasatch Front Fish Market, the most successful swim club in Utah. He built the team from scratch, going from 8 kids to 265 kids in four years because that’s how Mormons do it.