On June 26, 2012, the THRIVEal +CPA Network held our June community call. The title of the call was “In the Trenches.” The basic idea behind the call was how do we as firm owners or future firm owners, balance strategic long-term planning for our firms versus paying the bills, or as most THRIVEal members would say “buying groceries and diapers.” How do we balance building the firm that we want against building the firm that we must have right now in order to keep the firm’s lights on? This is a very important topic and one that has been chewed on many times by various THRIVEal members as we attempt to figure out how to build our “Firm of the Future.”
Choose your favorite writer
“Do you run a small business? Do you have a pulse? If you answered yes to either of these, you may be the perfect client for us! We don’t even know your name, but we can definitely do whatever it is that you want us to do.”
While you may not have stooped to this level, most entrepreneurs are delighted to bring in new clients. It’s an exciting process because it means the business is growing and stands to make more money. The problem with this perspective (and we all intuitively know this) is that jumping into a relationship too fast can ruin its potential from the start.
Wow! What a great call!
In my opinion, the topic of knowledge sharing is undiscovered in the accounting industry. In the world of financial advisors and bankers, knowledge sharing is used as part of the culture. Why are we still all “grey suits” in this area? How effective is our cloud without knowledge sharing?