Deeper Weekend 2014

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Jennifer BlumerI love Deeper Weekend. Seriously, it’s right up there with other once a year special occasions to me. Big holidays, vacations, family gatherings. It’s in that category. I just love it. And Deeper Weekend 2014 is coming up in just a few months. It’s time to register!

What is Deeper Weekend? It’s Thriveal’s event of the year. You can get more details here. And I can tell you about the official program, but Deeper Weekend is pretty special because of the relationships that are created and nurtured there.

We start off with a welcome reception, which is really just an excuse to see each other again.




Yes, last year it was at my house. We have a different venue this year, but we’ll still have great food, an open bar, and maybe a few surprises.

Then we spend two full days learning from the best teachers around. This year it’s primarily Tim Williams, who wrote Positioning for Professions. We’ll have presentations and hands on workshops that will blow your mind. Oh, and a food truck will be there too for lunch on one of the days. We’ll bring food in on the other day. (Lunch is included! Yay!)







We also have fun on Thursday night at the Thriveal party and live Thrivecast. Pizza, pool, darts, and our very own stand up comedian.

People often ask if they can attend if they are not Thriveal members. The answer is YES! Just register like everyone else. You can come, but consider yourself warned. People often join Thriveal after spending time with our fun community.


Questions? Email me at jennifer @ thriveal dot com. We’d love to have you!


REFM -  Adrian Photo Square - CATOBToday the Thriveal Laboratory launches its inaugural experiment: Business Model Prototyping.

The experiment’s hypothesis is that there will be multiple successful business models for accounting firms of the future. Using the visual Business Model Canvas tool developed by Alex Osterwalder, a team of experimenting accountants will begin by sketching the traditional accounting firm model, and then ideate a series of prototypes for evolutions of that model that will succeed in the future. The experiment will be conducted using the Lab’s Experimental Framework, and the results will be published in a Lab Report released to the profession. The report will be designed for use by firm owners to identify points of innovation that they can use to either build and/or shape their own business models. Read more

Innovation, Laboratory

Greg Kyte 2Frank Underwood’s got giant balls. Figuratively. He’s got giant figurative balls. And he’s a case study on power. It’s hard to tell if he got his power as a result of his big balls, or if his big balls are a byproduct of his power. Regardless, I call him Mega Millions because he’s got power balls.


We studied power in my MBA program. The main thing I remember about studying power is that we studied power. I also remember that we read a bunch of HBR articles. So I went to, searched for power, and bought their best-selling article “Power Play.” Didn’t ring a bell. Read more


REFM -  Adrian Photo Square - CATOBThe phrase that will change your business’s future is, “I’d like to try an experiment…let’s see if this works.”

There’s a saying, “If you always do what you’ve always done, you’ll always get what you’ve always got.” While I may suggest it isn’t entirely true (see side note 2 in Choosing Your Surfing Style), the point is well taken: you can’t expect to see a change, unless you make a change. (Surprise, right?) Read more

Jason BlumerPeter Block is one of my favorite authors right now. He is a deep dude, and that’s why I like him. He writes about consulting and other business related topics, but he approaches these subjects from the point of view of why things happen in business (instead of what or how).

I’m working through his book Flawless Consulting, and it is a solid book for anyone that wants to consult, coach or sell knowledge. If you are a provider of credence services (see credence vs. experiential vs. search services), then Block will help you offer your services that result in more transformation. Chapter 8 in Flawless Consulting is related to the resistance we get from our customers. It’s a fascinating take on a subject I rarely think about, or even notice while it is happening. Here is a quote:

Read more


Jennifer BlumerI recently listened to a Freakonomics podcast that really resonated with me. It was all about saying, “I don’t know,” and why that is so hard for many people. First let’s think about why it’s so hard, and then I want to dive into why we SHOULD say it more often.

Why Saying You Don’t Know is So Hard

As is the case with a lot of hard things, I believe fear keeps us from admitting that we don’t know a lot of the time, especially fear of what people will think. Read more

Other Thoughts, Personal Growth