Deeper Weekend 2014

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    Adrian Simmons
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    Bryan Coleman
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    Greg Kyte
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    Ian Crook
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    Jason Blumer
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    Jennifer Blumer
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    Scott Kregel
REFM -  Adrian Photo Square - CATOBThe Thriveal Laboratory’s first Bunsen Burner Chat was held January 29, and was a great opportunity for folks around the globe to connect about experimentation in the accounting industry. ­­ We had participants from Australia, New Zealand, Canada, and the good ol’ US of A represented, as well as different sizes and different types of firms. A few of the highlights from our gathering:


  • We talked about how firms are currently experimenting. Challen Edwards of Holland Solutions LLC shared about how she’s invited selected customers to join in the exploration process by volunteering to try new things with her. And Zach Krogdahl shared how his firm beta ­tested some payroll changes among a select group of customers first, intentionally providing them an added level of attention and support, with a plan to rollout the changes to their customer base as a whole in phase two. Chad Davis of LiveCA shared how he drew inspiration from a MailChimp blog post for how numbers and information could be presented in new and impactful ways.

Read more


Jennifer BlumerAs a business owner, you have a lot going on. And maybe you are trying to please a lot of people AND keep the lights on. That’s a lot of pressure. These rights are basic and maybe a little obvious, but a reminder never hurt. Maybe the reminder will help you remember to take care of yourself.

You have:

The right to say no – You don’t have to serve people whose numbers on caller ID make you cringe. You have the right to say no to a lunch appointment “just to catch up.” You have the right to say no to offering services you hate. You can say no with class, but sometimes you need to just say no.

The right to be paid for the value you provide – Your customers want access to you. Sometimes they really do have a quick questions. (And sometimes they say they have a quick question that is anything but quick.) I am not suggesting you send a bill for every phone call. I am suggesting you price in a way that makes you less frustrated when you get those kinds of calls. And that you stop working for free. Is your client paying for a tax return? Then why are you also cleaning up their accounting for the whole year? Get paid for the value you are providing. Read more

Greg Kyte 2Sometimes we choose to be stupid because it’s the easiest way to ignore the fact that we live in a state of bowel-evacuating fear.

We live in an age of disruptive innovation. The only way to survive the long game is to disrupt ourselves before we get disrupted – to take risks that will take away what we’ve got and replace it with something better. But we don’t do it because we’re scared, and since evacuating your bowels is embarrassing, we act stupid instead. Read more

Personal Growth

REFM -  Adrian Photo Square - CATOBWhen the inevitable question comes up in social interactions: “What do you do?” one of my favored replies is, “I help people account for things…usually it’s their money, but not always.”


What is accounting really? Read more

Customer Experience
Jason BlumerIf we lived in a world without design, everything would be accidental. Can you imagine what life would be like if everything was random? What if traffic lights were random? What if your accounting software was random? Design matters.

In fact, if we did not design processes, design products, design technology, design our days, or design our future, we would be a lost race. The author of this blog post says it best: Read more

On December 10, 2013, Thriveal announced the creation of a laboratory for the accounting profession. But what does that actually mean?

In this video, I give a quick five-minute sketch of what the Lab is designed to be:

And next Wednesday, January 29, we’ll be hosting our first “Bunsen Burner Chat” — an opportunity for anyone who’s interested to chat about the Lab, its goings on, to ask questions, talk with other interested industry members, and get a sneak peek at what we have planned for 2014. The chat is scheduled for 4 pm EST, and you can sign up here.

Let the experimentation begin!