This week, a bunch of CPAs were learning about “design thinking” from my friend Jason Blumer. They were learning to take a real interest in their clients (isn’t that crazy?) in order to help their clients grow and get better. Suffice to say… these aren’t your typical accountants!
As part of the experience, Jason brought in a few of his own clients and local business owners to serve as guinea pigs or lab rats. (I was just going to go with lab rat, but lab rats are injected or exposed to all kinds of funky chemicals before the chemicals are packaged for people to use or ingest… or something like that. Guinea pigs seem relatively useless but are probably better looking. So let’s go with guinea pig.)