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April 2012

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    Adrian
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    Jennifer
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    Scott

“Do you run a small business? Do you have a pulse? If you answered yes to either of these, you may be the perfect client for us! We don’t even know your name, but we can definitely do whatever it is that you want us to do.”

While you may not have stooped to this level, most entrepreneurs are delighted to bring in new clients. It’s an exciting process because it means the business is growing and stands to make more money. The problem with this perspective (and we all intuitively know this) is that jumping into a relationship too fast can ruin its potential from the start.

Read more

“Do you run a small business? Do you have a pulse? If you answered yes to either of these, you may be the perfect client for us! We don’t even know your name, but we can definitely do whatever it is that you want us to do.”

While you may not have stooped to this level, most entrepreneurs are delighted to bring in new clients. It’s an exciting process because it means the business is growing and stands to make more money. The problem with this perspective (and we all intuitively know this) is that jumping into a relationship too fast can ruin its potential from the start.

Read more

Platform thinking – that phrase was in the title of a recent blog post and podcast on the Duct Tape Marketing blog.  John Jantsch interviewed Phil Simon, author of The Age of the Platform on how businesses are changing to a community mindset and sharing collaboratively with others to get better business done.

Fascinating.

Simon mentions the big four in the marketplace now who are building Platforms like crazy: Google, Amazon, Apple and Facebook.  These four companies have expanded far greater than what they originally intended to be.  They have become Platforms.

Read more

Platform thinking – that phrase was in the title of a recent blog post and podcast on the Duct Tape Marketing blog.  John Jantsch interviewed Phil Simon, author of The Age of the Platform on how businesses are changing to a community mindset and sharing collaboratively with others to get better business done.

Fascinating.

Simon mentions the big four in the marketplace now who are building Platforms like crazy: Google, Amazon, Apple and Facebook.  These four companies have expanded far greater than what they originally intended to be.  They have become Platforms.

Read more