“Do you run a small business? Do you have a pulse? If you answered yes to either of these, you may be the perfect client for us! We don’t even know your name, but we can definitely do whatever it is that you want us to do.”
While you may not have stooped to this level, most entrepreneurs are delighted to bring in new clients. It’s an exciting process because it means the business is growing and stands to make more money. The problem with this perspective (and we all intuitively know this) is that jumping into a relationship too fast can ruin its potential from the start.