April 2010

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King Cloud
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I’ll be speaking at an accounting conference in late May on “Overcoming Client Objections to SaaS.”  Sounds like something a bunch of nerds would discuss, doesn’t it?

But overcoming objections to SaaS, or Software as a Service, is a very important concept (see this blog post on a software model in the clouds we deploy for clients – don’t forget to read the comments).  The term comes from an article back from February 2001 (if wikipedia.org is correct) and defines a huge shift in how we consume software use.  It can be defined in many different ways, but here are a few points I tend to make about this model of software use:

  1. Purchasing software. You purchase software kind of like you would a service… that is, you pay for it when you need it.  Most models make you pay for it monthly (though some models start out with free versions).
  2. Cloud based. You don’t look for the software you need anymore, order the discs online and have them mailed to you.  Using software in the clouds (that is, on the internet), is a mainstay to SaaS and actually allows the software to be delivered to you monthly (see point # 1).  No more installing anything on your computer.
  3. Changes to your business process. Implementing SaaS in your company (whether large or small) is not something you do to be cool.  The ultimate effect is efficiency, elimination of human redundancy and solidification of business processes.  When you “move to the clouds” things happen you didn’t know were going to happen.  And those things can change the face of your business forever.

I want to give you a run down of a few things I’ll be talking about at the Scaling New Heights Conference:

  • I’m going to tell them that helping clients surmount the objections to SaaS starts in your own firm.  If you ain’t living it, then don’t be preaching it.  Implementing SaaS models in your own firm will highlight your inefficient processes and cause you to make great changes to your own internal systems.
  • At first, selling SaaS models to most clients is a big job.  Certain generations tend to view most business processes from the perspective of “if it ain’t broke, don’t fix it.”  That will make your initial sales job difficult.  The resulting benefits will be the major enhancements to the client’s internal business processes.  But they won’t see those improvements until they actually implement the SaaS model of new software use.  Good luck!
  • Don’t sell the SaaS model first!  Sell the fact that you can (a) take away their manual processes, (b) take them paperless with little effort, (c) help them eliminate staff, (d) give them total software access from anywhere in the world at any time, etc.  Show them where they have failing internal processes and them give them the solution.
  • I’ll be talking about the future of SaaS models in the clouds.  The future looks bright.  As software moves into the clouds in a SaaS model, business processes become what I call “disrupted business processes.”  That is, all of the processes that typically run inside of a business are being separated from one another in very definable ways.  Software development in a SaaS model is becoming more niche-focused.  Some developers will build a cloud-based software to handle your receivables, some will handle your payables, some will handle your customer relationship management, some will handle your project management and some will handle your document management for you (because, of course, you are paperless in the clouds!).  And then all of these link together with smartly built APIs so you can see them on your phone!  Freakin’ sweet.

What do you think?  Any thoughts as to what I can talk about at the conference?  Leave in the comments above, dang it.

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The IRS is changing it’s focus on enforcement.  Instead of focusing on taxpayers, the IRS is going to add a focus on tax preparers.Oh goody.  That means Blumer & Associates CPAs (and all other tax preparers) is under the gun!

Our firm and tax preparers across our country are going to be under the microscope moving forward because we prepare over 60% of Americans tax returns.  The IRS will be doing things like visiting offices (surprise visits) and actually pretending to be clients (mystery shoppers).  And they’ve even gone further – these IRS mystery shoppers have paid to have their tax returns done and they report that 60% of them had errors (I wonder where they had them prepared?).

Here are some things we can expect with these additional regulations:

1.  Penalties for incompetence and unethical behavior will increase,

2.  All tax preparers will have to be registered by the 2011 tax filing season (that is the hope of the IRS),

3.  Over time, competency tests will be required before you can prepare tax returns for the public,

4.  Attorneys, CPAs and Enrolled Agents will be exempt from these tests,

5.  Taxpayers will be able to check the credentials of preparers on the IRS website,

Our firm has made some changes internally this tax season to make sure our work is more solid, more well prepared and reviewed more than it ever has been before.  We want to be rock solid internally to make sure our work for you is done in an excellent way. 

If you have any questions about these new regulations, please feel free to give us a call, and we’ll let you know what’s up the IRS’s sleeve.  Thanks.

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“If you don’t have enemies, you don’t have character.”

Paul Newman

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1.  Employee Performance Reviews are stupid – GoSee

2.  Is a Performance Management System the new way to go? – GoSee

3.  “Performance previews“, nor performance reviewsGoSee

Excerpt: “Substituting performance previews for performance reviews promotes straight-talk relationships for people who are up to it. It welds fates together because the discussion will be about what the boss-subordinate team accomplishes together, which I believe is the valid unit to hold accountable. It’s the boss’s responsibility to find a way to work well with an imperfect individual, not to convince the individual there are critical flaws that need immediate correcting, which is all but guaranteed to lead to unproductive game playing and politically inspired back-stabbing.”

Thanks, Jason M. Blumer

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A few months ago I went to get an oil change and wound up hanging out all morning while they did other things to my car – truth is I know as much about nuclear warheads as I do about the inner workings of my car, but it was the kind of stuff that gets old and has to be replaced when you hit 80,000 miles or so. It cost me around $500 and, get this, my auto insurance didn’t pay a dime! Are you stunned? Of course not. My auto insurance, like yours, is there in case I have a wreck. What if I could sell you an auto insurance plan that would allow you to pay a $35 “copay” every time you had to get some work done on the car, and maybe gave you a couple oil changes for free each year? What do you suppose that would cost?

Here’s the deal – your auto insurance is a lot less than it would be if it paid for all of your routine maintenance. And guess what? Health insurance is the same way. Imagine a health insurance plan that gave you “collision coverage” by putting a cap on your expenses at a pre-determined deductible each year (for our example, let’s call it $5,000). Rather than paying for oil changes and new tires, it simply gives you the peace of mind of knowing that whatever happens, you’ll never pay more than $5k for your family’s medical needs each year. Do you think your premiums would look different?

The idea behind health savings accounts is pretty simple. Everyone needs protection against the big-boy expenses that come with American healthcare, but most people are paying WAY too much in premiums because they are paying for services they don’t really use that much. The HSA concept is that you lower your premiums by getting catastrophic health insurance coverage and take care of the front-end stuff on your own (though that front-end stuff typically counts towards your deductible). You then take some or all of the money you save on your premiums and put it into a tax-advantaged health savings account (HSA). Let’s outline a few key concepts on the HSA itself that will help get some common misconceptions out of the way:

·         The money has a triple tax advantage: It is not taxed going in, it grows tax free, and it is not taxed when you use it for qualified medical expenses. And the IRS definition of “qualified medical expenses” is actually broader than your insurance policy’s definition. Without confusing the issue, suffice to say you can use HSA funds to pay for things that may not be covered by your insurance policy, like dental or chiropractic care.

·         You cannot use it to buy an iPad without paying the income taxes plus a significant penalty.

·         Your HSA is yours, it does not belong to the insurance company.

·         Your HSA funds roll over year to year – this is not a use-it-or-lose-it deal.

The goal is to get to the point where you have 100% of the funds needed to cover your deductible in your health savings account. Then you’re totally good to go. You know, it’s kind of like putting some money away each month for new tires, routine maintenance, and the other inevitable expenses that come with your car so you’re not freaked out when it’s time to pay for your 80,000 miles checkup… but doing so with tax free money.

To be eligible to open and contribute to an HSA, you have to have a qualified health insurance plan, meaning one that meets certain criteria. (That’s where I come in!) The deductible must be high (but not too high) and the plan cannot offer “first dollar benefits” (think copay and drug card) before the deductible, with the exception of preventive care.

In short you lower your health insurance premiums, lower your taxes, and put a cap on your total risk exposure each year. If you can overcome “Copay Anxiety,” the HSA probably makes a lot of sense for you.

Alex serves as vice president of AC Forrest Insurance Group, an independent insurance agency specializing in innovative health insurance solutions for small businesses and families. The father of three small kids, he’s also a human jungle gym and cooks a mean quesadilla. To talk with Alex about your insurance situation, learn more about AC Forrest, or to experience more stimulating insurance blogging, visit www.acforrest.com.

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A few Tuesdays ago, we talked about the overall Health Care Reform Bill.  There’s a lot in there!

Now, to give businesses a little more heads up, the IRS is sending out postcards to let the small businesses across the county know that they may be able to claim some credits on their 2010 (and 2011, 2012 and 2013) tax returns.  Real dollars in your pockets.

Here are some details:

1.  To get the tax credit, the small business employer must cover half of the cost of the employee’s health care costs,

2.  The tax credit is 35% of the employer’s contributions to the employee’s health insurance costs (will be 50% after 2013),

3.  Health insurance costs for 2% shareholders of the business and owners of sole proprietorships do not count,

4.  Small business employers with less then 10 employees will get all of the credit, as long as the average wage of all employees is less than $25,000 per year,

5.  The complicated credit is calculated on a sliding scale.  The credit starts at the amounts mentioned in #4 above and totally phase out when the employee count reaches 25, and the average wage of all employees reaches $50,000 per year.

Combine this credit with the benefits of the HIRE act, and you could get some real take-home dollars from hiring employees and giving them health coverage in 2010.  Don’t worry, rich people are going to pay for all of this!

Thanks, Jason M. Blumer

Download a pdf from the IRS with a little more info here!.

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Check out this awesome directory of small technology companies called The Small Business Web.  They are a “directory of web apps to help small businesses bloom and grow.”

Our firm is currently on a 3 to 4 year journey to move our applications, including CRM, email, backup, contact, calendar, tax and process flow into the clouds.  There are currently some challenges in our industry to do this (e.g., dual-monitor efficiency use, CRM and workflow synching with accounting and tax products, etc.).  I’m often unsure which apps and products will take us where we need to be to compete nationally as a small firm.

Directory sites like The Small Business Web will eventually make it easier for small business to find the solutions they need to perform quick billing, accurate invoicing, total project management and full double-entry bookkeeping for their nerdy accountants.

It’s time for you to begin assessing the future of running your business in the clouds… The Small Business Web (and our firm!) can help you do that.

Let me know if you see something you like, or if you have any questions.

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In our THRIVEal recap of the HIRE Act, found here, we mentioned that you get some breaks for hiring unemployed workers.  To get the breaks, you have to have the unemployed workers sign a statement saying “I’ve been unemployed.”  It’s called an Affidavit, because that is a formal sounding cool word the government uses.  Need it?  Click Below to Download it, and your off and running.  Yummy.

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Paul Harvey Autographed Photo
Image by benchilada via Flickr

“In times like these, it’s helpful to remember that there have always been times like these.”

Paul Harvey

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1.  The Intuit Small Business Employment Index says there is a job increase that’s been trending up since mid-2009 – GoSee

2.  The economy adds 162,000 jobs in March – GoSee

3.  Want the hard-core nerdy stats from the Dept of Labor?  Here they are – GoSee

Thanks, Jason M. Blumer

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