March 2010

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Groovik's Cube, Sunrise, Burning Man 2009

Image by Michael Holden via Flickr

As our firm grows, and our clients go through more complicated entity and tax transformations, I’m learning that my clients need some “roadmaps” into their future.  I traverse the daily stepping stones of “entity choice,” “tax classification” and “estimated taxes vs. payroll taxes”; but my clients don’t.  “Whaa?” is their response.  In particular, changing our clients over to an S Corporation means they must understand some legal aspects of operating inside of a rigid corporation, how payroll will now affect them, and the estimated taxes and tax planning that they’ll be expected to do.  In addition, fees for tax planning, corporate tax work, monthly payroll tax drafts, etc. will be new cash outlays that they will have to plan for.

My clients have told me they need these roadmaps.  Instead of ditching us for our downfalls, our clients reach out and offer counsel and support to help us take our service to the next level.  Why?  Because they are growing too.  Taking our service to the next level involves laying out my client’s future involvement in their specific tax structure, why I have chosen them to go in that direction, and why they should trust me with these decisions.

“It’s Clear to Me”

Running a next generation firm takes insight into the people you serve.  Yep.  It takes people skills.  All of this number stuff is clear to me (most of the time).  But my skills as a CPA often fail me when helping my clients grasp the intricacies of their future as an S Corp or taking payroll vs. their distributions.  They believe me and trust me, but they need help as they grope around in the dark.  Warning: associating your service with darkness is bad when it comes to client service.  So we’re going to change…

Practical Ideas

Here are some initial practical ideas I’ll be working through after tax season to help my clients “see” and “embrace” their business future:

1.  Visual Timelines. I’ve worked with our firm’s Tax Manager on these issues, and she says visuals are big for her.  Maybe they are big for our clients too.  Think of a long arrow pointing from left to right (with pretty colors).  It spans about 16 months and begins at the beginning of a year, typically the ideal time to transition my client into an S Corporation.  Then I’ll lay out various dates on that 16 month timeline specifically telling the client (a) the fees they can expect, (b) cash that will be exiting their new corporation and at what predetermined time, (c) a summary version vs. a detailed version of new cash outlays (depending on which one they want to see), (d) expected new salary payments, etc.  Did you get that “visual?”

2.  Business Roadmap. Or maybe I could structure some type of document that will expand and collapse depending on the topic that the clients wants to look at.  Maybe call it a Business Roadmap or something like that.  Picture some type of document that has a + sign allowing you to hit the symbol to open up the subject you are interested in.  I would include subjects like “Payroll,” “Corporate Do’s/Don’ts,” “Distributions,” “Estimated Tax Payments,” etc.  Within each section, one could see a few different topics related to that overall subject.  For example, under “Payroll,” there may be headings for fees expected, payroll drafts, and/or important dates.  Maybe it could have tire tracks across it to make it look hip and cool.

3.  The Cube of Knowledge. Maybe we could develop a real tactile cube that a client can hold in their hand after a brief moment of putting it together.  It would include the 6 major topics we teach and train on in taking our clients to that next level as a corporate entity.  Our 6 topics would include: (1) Payroll, (2) Legal, (3) Distributions, (4) Estimated Taxes, (5) Professional Fees, and (6) Your Accounting System.  At any point of confusion during this process, the client could pick up the cube and analyze where they are on the cube.  The cube would NOT be generic wording.  It would be typed up for each specific client’s situation and plans.  And we could make “cube” jokes about being nerds and stuff like that.

I’m not sure which one would actually be a good tool that would be used, but I like #1 best.  What do you think?  Leave it in the comments above.  Word to your Momma.

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A surgical team from Wilford Hall Medical Cent...
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Download a pdf of this article by clicking here.

Well, the bill is here.  Ugh.  Basically, the bill requires most people to buy insurance, and makes new ways available for insurance to be purchased.  Instead of going with a national health care plan, the federal government put the burden on the states to come up with the way to get insurance to Americans.  Milton Friedman, where are you when we need you now?

Let’s see what this means for individuals and small businesses…

State-Based Health Insurance Exchanges

1.  The bill created something called Health Insurance Exchanges where competition is supposed to be created to lower overall health insurance premiums.  These exchanges will be set up by each state, and there is federal funding available to the states to do so.  These exchanges are basically going to be places where you can “shop” for the insurance you need.  And you have to be in one of the following categories to be able to “shop” at the exchange:

-Unemployed

-Retired (but not eligible for Medicare)

-Self-employed

-Small Business (no more than 100 employees)

-Work for a company that does not provide health care

2.  These exchanges have some leniency until the reform really hits in a few years.  That is, the exchanges being run by the states are still going to try to make this profitable before they are restricted from doing so.  For example, the state exchanges have the option to limit (through 2016) the “buyers” to employers with less than 50 employees.

3.  The state exchanges (which could be a non-profit entity formed to manage these exchanges) have to monitor who is offering what on their exchange, but they can not set premiums (yeah, right).  Only the insurance company can set premiums (yeah, right).  But the health care reform bill creates more transparency for insurance companies now.  They have to prove why they raise premiums, how much their insured individuals cost them, etc., or the state exchange can kick them off the list.

4.  If you are in a category mentioned in #1 above, you’ll be able to shop at the exchange starting in 2014.  And if you work for a medium or large company, then you won’t be shopping at the exchange at all.

Federal Subsidies

1.  If you make 100 to 400 percent of the Federal Poverty Level, then you may get subsidies to buy your insurance at the exchange (estimated to be 20 million Americans).

2.  You cannot be eligible for Medicare, Medicaid and cannot be covered by an employer in order to receive subsidies.

3.  The subsidies are calculated on a sliding scale.  That is, the less you make, the less you’ll have to spend on health insurance coverage (i.e. you’ll get more subsidy cash), and the more you make, the more you’ll have to spend on health insurance coverage (i.e. you’ll get less subsidy cash).

4.  And when your income hits 400% of the federal poverty level (about $88k per year for a family of 4), then you aren’t eligible for subsidies anymore.

Is Small Business In Trouble?

1.  If you have fewer than 50 employees, you won’t be penalized by not offering health insurance coverage.  But if one of your employees buys some insurance at the Exchange mentioned above (because you are a tight wad and pay them too little), then you may have to help them by offering vouchers to help them buy at the Exchange.

2.  You could be paying penalties to the government if you don’t offer insurance and have more than 50 employees.  That penalty is $2,000 for every full time employee.  The first 30 employees are exempt from the 50 employee limit on calculating the fine.  Example: You’ve got 51 employees and you DON’T offer health insurance coverage.  You’re in trouble, buddy!  Take 51 minus 30, which equals 21 multiplied by the penalty of $2,000, and your fee to the government for NOT offering health insurance coverage is $42,000!  Whoa.  You would probably do something like fire a few people before paying that penalty, right?  That would get you under the limit of 50 and then you wouldn’t have to pay the fine.

3.  And if you have fewer than 25 employees, and their average wage is less than $40k per year, then you could get tax credits to help pay for the health insurance.  But you’ll only get these tax breaks for two years.

Who is Paying for This?

With a price tag of $940 Billion (with a “b”) in the first 10 years alone, somebody has to pay for this stuff.  And the Congressional Budget Office (CBO) says this bill will even reduce the federal deficit by $143 Billion (another “b”).  Huh?  I doubt that.  You don’t think Obama will find something else to subsidize with that $143 Billion “saved”?

1.  Higher Medicare taxes on rich people’s salary will cover some of the cost.  Singles making $200k per year, and Marrieds making $250k per year are about to pay more tax.  The payroll tax called Medicare is about to go up for you from 1.45% on all wages to 2.35% (an increase of .9%).

2.  And because you are in that bad tax bracket (shame on you), you will also have a new tax levied on you – 3.8% of your interest and dividends will be given to the government to cover subsidies.

3.  These new increase will begin January 1, 2013.

4.  Drug makers and health insurance companies are going to pay through the nose too.  It’s estimated that taxes on these guys will bring in some $63 Billion (another “b”) between 2011 and 2019 to cover the cost of this new bill.

5.  And there is a new 10% tax on indoor tanning salons.  {giggle giggle}  Just go tan outside.

I can’t attest that all of this info is totally accurate, though I tried my best.  The bill is HUGE, and there is so much in it that I’m sure future Tuesday Tax Times will focus on more specific areas of the bill.  Additional parts will become more focused as this stuff is implemented and the uproar from America begins.

I miss slick Willy.

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A 1879 portrait of George Moore by Édouard Manet.

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“A man travels the world over in search of what he needs and returns home to find it.”

George A. Moore

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See me?  I’m down there in this historic photo in the middle of the little g.

See, Google?  We love you.

We even made it on TechCrunch.

1.  Deloitte released the 2009 Tribalization of Business Study on SM.  Check it – GoSee

2.  Nielsen Study on SM as “The Next Great Gateway for Content Discovery” – GoSee

3.  SM Study regarding women (very interesting so wait for it to download) – GoSee

Thanks, Jason M. Blumer

Look, let’s get this out of the way now. Health insurance does not provide the most gripping reading material, but it is one of those things that you have to deal with. Whatever your take on the ongoing debate in Washington, we have to work within the system we have now, and the problem with that system is that it is REALLY expensive. With rising costs and a down economy, most small business owners are looking for ways to take care of their team without killing their budget. Maybe you’re one of them. Let me offer a few suggestions. Not all of these will work in every situation, but perhaps a couple of them will help you.

  1. Raise your deductible. More than two out of three people don’t hit $1,000 per year towards their deductible. In other words, most people are over-insured. Of course, one out of one people will at some point reach their deductible because, well, stuff happens. That’s why you need good major medical coverage. But why not raise your deductible, lower the premium, and put some of the savings aside for the year your number comes up? That leads us very nicely to my second suggestion…
  2. Consider a Health Savings Account (HSA). An HSA allows you to save money with a triple tax advantage: the money is tax free going in, grows tax free, and is tax free as long as you use it for qualified medical expenses (and the IRS has a pretty broad definition of medical expenses). So the HSA will take your healthcare dollars farther. Because our host is a fine CPA, I’ll leave it to him to counsel you further on the tax benefits of an HSA. But do note – in order to open an HSA you must first have a qualified high deductible health insurance plan. The idea here is simple, you get major medical (catastrophic) coverage above the deductible, and you pay for everything before the deductible (though you benefit from provider discounts). You get a lower premium, and put the savings into your HSA to pay your portion. There’s much more that can be said about the HSA approach – and I bet we can get Jason to lend us a bit more space to dive a bit deeper.
  3. Kick your Copay Habit. This solution could really be categorized as 2a as copay addiction is the single biggest reason given for not taking an HSA-qualified health plan. Do you have health insurance or health-care financing? Health insurance exists to protect you from catastrophic medical expenses (like a $25k appendectomy or $150k bypass – real numbers). But the average health insurance plan includes a bunch of front-end goodies (like the office visit copay) that consumers have come to expect. But often you wind up paying a significantly higher premium for the ability to save $50 (give or take) the couple times a year you go to the doctor. Let me put it this way: Does your auto insurance pay for oil changes and new tires? Then why do we expect our health insurance to pay for routine maintenance? Kick your copay to the curb and put some of your premium savings aside to pay for the doc.
  4. Consider Individual Health Insurance. Most people assume they need to get on a group plan to get a better deal. In most cases, quite the opposite is true. Because there are fewer mandates and, yes, more underwriting, individual policies are almost always less expensive. They also remove the one-size-fits-all nature of a group policy, allowing each person to choose the coverage they want. The individual policy is also portable – a big plus in uncertain times. The underwriting issues are the key, though, and the result is that this option might not work for some people. But if it works, you could save a lot of money.

Like most things, the health insurance solution that fits you best is determined by your specific needs, situation, and budget. It’s not thrilling stuff, but it might be worth your time to kick it around.

Alex serves as vice president of AC Forrest Insurance Group, an independent insurance agency specializing in innovative health insurance solutions for small businesses and families. The father of three small kids, he’s also a human jungle gym and cooks a mean quesadilla. To talk with Alex about your insurance situation, learn more about AC Forrest, or to experience more stimulating insurance blogging, visit www.acforrest.com.

  

US Whig poster showing unemployment in 1837
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Have you noticed that most laws come with an acronym now?  What’s up with that?  It’s become so common (and fun!), that maybe passing laws with an acronym should be a law.  README could be it’s name, or the Relentless Esoteric Attempt to Dominate and Manipulate Everyone… but I digress.

A new acronymed law was recently enacted on March 18th.  Its name is the Hiring Incentives to Restore Employment Act (or HIRE… see?).

Here are some tax saving details of the new law:

1.  If you hire workers (who were unemployed for 60 days prior to you hiring them) after February 3, 2010, and start paying them wages after March 18, 2010, then you get to keep the 6.2% of the employer’s portion of the Social Security tax.

2.  The sooner in the year you hire these workers, the more you save because your benefit begins accruing immediately.

3.  You get to take the credit on your quarterly 941 form (starting with the second quarter).

4.  There’s no limit to the credit so go hire all you want, and take a credit for each new employee hired.

5.  The worker has to sign a statement certifying that s/he was indeed unemployed before being hired.

6.  Relatives and household employers (like my maid, nanny and my chef) don’t count.

7.  If you retain the worker for at least a year, then you get a $1,000 tax credit on your 2011 tax return.

Truthfully, I’m not sure of the benefit of a law like this.  If small businesses (which really run this country) were going to hire, then they were going to hire with or without an incentive to do so.  Why?  Because they need more workers.  And those who are NOT looking to hire are still NOT going to hire because they don’t have the business to support new employees.

Like most laws in this country, this may or may not help you – it’s just a crap shoot whether you need an employee at this time in your business or not.  We live in a world of reactionary laws.  *sigh*

On another note, here is a calculator (on the right-hand side of the page) you can use to quickly calculate the savings anticipated from this law.

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Abraham Lincoln
Image by George Eastman House via Flickr

“I shall try to correct errors when shown to be errors; and I shall adopt new views so fast as they shall appear to be true views.”

Abraham Lincoln

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HENDERSON, NV - JULY 22:  A sign is seen on th...
Image by Getty Images via Daylife

I keep preaching it, but I believe our world is changing.  And for those who run and own businesses, they are finding that the pursuit of Success must take a backseat to Service to their clients and customers.

Examples:

GOOD: I’m a fan of Tony Hsieh, the CEO of Zappos, who pushes customer experience BEFORE he pushes his product.  Interesting.  I’ve even heard him say that when hiring they don’t care if their employees know much about shoes (one of the things they sell) – they want to develop employees who deliver great service.  Customer Service isn’t a department at Zappos, it permeates the whole culture of the company.

BAD: Wal-Mart on the other hand is a company becoming known for poor customer service (though they do have a great logistical supply chain).  It’s kind of like Wal-Mart has chosen their culture too – and it includes high employee turnover, poor employee training, and employees who can’t and won’t help you.  They’ve chosen low prices as their platform to compete on.  In a sense, low cost is their “Success” while “Service” has taken a back seat.

Who will win in a new economy?

I believe our world is changing (dun said it), and people are more and more demanding that they receive outstanding customer service.  Price can be second now.  And I’m finding that price (or Success as I’m relating to it) can be higher than the last guy, as long as Service is there.  Competing with products is no longer the main platform to gauge your success.  Especially in a world of downturns, product competition simply keeps you in the game, NOT help you win it.  Service will be where you win.

Service first, Success second.

What do you think?  Leave it in the comments above.


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Official Portrait of President Ronald Reagan

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“Freedom is never more than one generation away from extinction. We didn’t pass it on to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same…”

Ronald Reagan

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