Client Highlight: Squared Eye, LLC

January 31, 2010 in Client Highlight, GROW | No comments

Here we are ready to prove it again: we have the best clients in the world! Matthew Smith, Principal of Squared Eye, LLC is a web development extraordinaire! Working with contractors and clients all over the world, Squared Eye, LLC delivers some of the best the web has to offer:

US Institute for Peace Lighting Africa

Reformed University Fellowship Pattern Tap

Matthew and I spent some time together doing a little strategy on the future of his company. Squared Eye, LLC relies on our firm for help in business strategy, tax consulting and new software services. Matthew and his team see value in what we do, and we love to serve them.

Jason M. Blumer, CPA, and Matthew Smith of Squared Eye

Learning How the Change to an S Corp Will Drive you Crazy (...but Save Tax Money!)

Matthew is your typical serial entrepreneur - finding needs in the market place motivates Matthew to build what is not already available. His Pattern Tap site (“where tasty design is now on tap”) is highly acclaimed as a goto site for designers all over the world. Matthew built this site as a means to provide great design that could not be found in any one place.

The Squared Eye team has a heart to serve those in the creative industries, and mentoring younger companies in the business of design, collaboration and the business of being creative. We love to serve those that love to serve!

X - (Y / 9) + Guacamole = 12 to the 4th power (Huh?)

We asked Matthew to answer four questions for the client highlight, and here is what we got:

What have you or your organization done to remain competitive and successful?

We found a niche, and ran headlong into it. Our niche is craftsman level web and interface design with an eye for function and form. We’ve also launched several products that showcase that niche. The first is Pattern Tap (http://patterntap.com), a showcase of inspirational design solutions to help web designers make better choices. The second is Pocket, a tool for creating iPhone-sized portfolios – this will launch in 2nd quarter 2010.

What do you or your organization foresee as the greatest business obstacle in the near future?

Moving from small to medium in size. Our niche is design craftsmanship, not management. How do we build business, instead of letting the business build us? We’re working through that one track at a time. The first step we’re taking to deal with that, is by producing products like Pattern Tap that can sustain growth and need less input than client based projects.

What do you enjoy most about your work?

The pleasure I feel in bringing order to chaos. I love conquering a formless thing by giving it a shape and a direction. I’m a visual story teller.

What has the Blumer firm done to assist you in furthering your business and its operations?

Blumer and Associates help Squared Eye strategize about business and tax movements that facilitate a clear path to success. In addition to great tax planning, this year Blumer helped us become an S-Corp which will likely save us over 15k next year. We’re enthusiastic about the future, and we’re glad Blumer is going to be there with us.