January 2009

You are currently browsing the monthly archive for January 2009.

1.  Vatican 2.0.  The Pope is diving into social media.  Benedict’s got his own YouTube channel now (you better step it up on social media) – GoSee

2.  Got a blog?  Here are 21 ways to grow your blog – Guaranteed (I guess you get your money back if it doesn’t work) – GoSee

3.  I like the company Intuit (the maker of QuickBooks).  They are very innovative and focused on the microbusiness.  They’ve just released some pretty exciting survey info on the small business community (e.g. “89% of small business owners say they see opportunities for their business despite the stagnant economy”) – GoSee

Thanks, Jason M. Blumer

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Met with my business coach again yesterday…  and he railed on me again.  In a nice way, but I had it coming.  This monthly outside scrutiny has become something I rely on heavily.

One thing I’ve learned at 38 years of age is that I haven’t learned much.  This epiphany has changed my life.  It causes me to look to my coach, my dad, my friends at church, my wife and anyone else I can to learn and grow in my work and life.  I don’t turn anyone down who is ready to offer me free advice (from the rich snob to the humble homeless man).

Though you may not think about it very often, outside scrutiny is REQUIRED if you own a business or manage people.  But you are so busy day to day that you don’t actually seek it out.  Outside scrutiny has brought me:

  1. Fresh thoughts on my marketing plans (or lack thereof),
  2. Assistance with the consideration of new business lines of revenue,
  3. More effective ways to manage my time,
  4. Elimination of unproductive activities or ideas,
  5. Creation of new friendships and/or business contacts,
  6. Confirmation of who to hire and who to fire,
  7. Assistance with developing clarity in our firm’s methods of service to our clients,
  8. Knowledge about many things I’ve never had time to learn about,
  9. Contradictory relationships that make me sharper in my business knowledge and general understandings,
  10. Challenges to consider the time I spend with work vs. family,
  11. Relationships with people who can NOT enhance my business but certainly engage my heart,
  12. Suggestions on business books that enhance who I am as a leader,
  13. etc, etc, etc.

There are many more (can you think of anymore?).  I need this scrutiny and so do you.  There is wisdom in seeking outside scrutiny – in fact your business and relationships depend on it!

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Here are some often overlooked medical itemized deductions you may want to consider for the upcoming tax year:

  • Acupuncture
  • Air Conditioner (must be necessary for relief of allergies)
  • Ambulance service
  • Clarinet lessons to treat an improper meeting of a child’s upper and lower teeth (Squidward will be glad to know that)
  • Dyslexia language training
  • Humidifier (if the doctor told you so)
  • Over-the-counter medical equipment and supplies (needles, crutches, bandages, etc.)
  • alcohol and drug abuse treatments
  • Travel expenses to medical appointments (round trip). Deduct 19 cents/mile before 7/1/08, and 27 cents/mile after 6/30/08

Now you know.

IRS Circular 230 Disclosure: To ensure compliance with requirements imposed by the IRS, we inform you that (i) any U.S. tax advice contained in this communication (including any attachments) is not intended or written to be used, and cannot be used, for the purpose of avoiding penalties under the Internal Revenue Code; (ii) any such tax advice is written in connection with the promotion or marketing of the matters addressed; and (iii) if you are not the original addressee of this communication, you should seek advice based on your particular circumstances from an independent advisor.

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“A manager is responsible for the application and performance of knowledge.”

Peter Drucker

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1.  I went to two monitors a while back and have lived the truth of this article.  If you haven’t made the jump yet, believe me – you will increase your productivity for a small investment (now I just have to do it for my staff) - GoSee

2.  Are you an entrepreneur and need some funding?  Attend the annual Innoventure conference in Greenville, SC for a chance a VC funding – GoSee

3.  Small Biz Labs always explains things very well.  I love that blog!  Here is a nontechnical yet compelling argument behind pursuing niche markets in our global economy – GoSee

Thanks, Jason M. Blumer

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pur_logoI like Procter & Gamble’s recent campaigns to attack the bottled water industry.  Pur Water is taking advantage of the green movement and directly attacking the use of water sold in a bottle… that remains forever in a landfill after one use.  But with Pur, or “responsible water”, there is only good pure water (naked – no bottle).

P&G has decided to put The Spin on the bottled water industry, and turn the reason for it’s popularity around against it.  They are taking the advantages of bottled water (bottled water is available anywhere you go even when no tap is readily available), and putting a 45 million dollar campaign behind it just to say “bottled water is bad for the environment.”

It’s working.  Double digit growth in the bottled water industry had declined to some 1% in the first quarter of 2008.  The PUR ads are certainly getting noticed…

And you can do the same thing in your industry.  Spin your competition back on its head.  Think of what your competition prides itself on, then create a worst case scenario of their current competitive advantage.  Then change your market spin to be the opposite of that worst case scenario.  Then start letting your customers know about your “new” advantage.  You might want to run your new ad campaign by someone first, to make sure you don’t look like a ding-a-ling.

Happy campaigning!

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‘Bama has made a proposal that the IRS pre-fill your tax return with the information it already has access to.  Now the IRS is the tax preparer.

Many forms of information are mailed to the IRS each year from companies, employers and individuals.  The W-2s and 1099s you get in the mail are also accumulated by the companies that sent them to you, and sent to the IRS and Social Security Administration as well (so they’ll make sure you actually put them on your return!).  ‘Bama wants the IRS to use this info to pre-fill your tax return, and all you have to do is “verify, sign and return.”   Scary.

I found this blog which reported on this proposal back in February of 2008.  The blog mentions some great responses from a reader named Andrew, and I’ve listed a few here:

1) If you get one of these forms offering to calculate your taxes for you, and you sign it and send it back, does that make you immune from an audit? Whichever way you answer, you’re wrong.  Because if the form does not confer immunity, it’s going to get an awful lot of people very angry.  And if it does, it opens a whole can of worms.  See below.

2) If the form does come with an offer of immunity, the IRS has just told you everything they know about your income.  Which means that if you have a source of income they don’t know about, you have just learned that you can get away with not reporting it.

3) There will certainly have to be limits beyond which you can’t use this service. For example, form 1040-EZ excludes people with more than $1,500 in interest. There will thus be a great incentive to avoid behavior that might push one out of the pre-prepared tax return category.  As a simple example, would owning shares of stock kick one out of that category?  What about mutual funds?

4) If this program is successful, it will greatly increase the burden on people who don’t participate in it.  Every time the tax code becomes more complicated, Congress will argue that it doesn’t matter because the IRS figures out so many taxpayers’ taxes for them.

5) It will also increase pressure on businesses to report data to the IRS, so that they can improve the accuracy of their calculations.  How long do you think it will be before eBay is required to report every auction to the IRS?

6) There is an implicit assumption behind this program that it is a good thing to make taxes easier to file.  The conservative argument would seem to go in the other direction: Anything that hides any part of the burden of paying taxes is a bad thing.  For that matter, I think we should do away with payroll tax withholding.  Every taxpayer should be required to send in estimated taxes every quarter.  That way people won’t forget what they’re paying, as they do now.

Good stuff from Andrew.  What do you think?  Are you going to exchange the service of our firm for the IRS as your new tax preparer?

IRS Circular 230 Disclosure: To ensure compliance with requirements imposed by the IRS, we inform you that (i) any U.S. tax advice contained in this communication (including any attachments) is not intended or written to be used, and cannot be used, for the purpose of avoiding penalties under the Internal Revenue Code; (ii) any such tax advice is written in connection with the promotion or marketing of the matters addressed; and (iii) if you are not the original addressee of this communication, you should seek advice based on your particular circumstances from an independent advisor.

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“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”

Red Adair

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1.  Ben Stein didn’t get swindled by Madoff.  He wrote an awesome article about it - GoSee

2.  The “best job in the world” is currently taking applications.  But you must have “strong swimming skills and a love of snorkeling and scuba diving are a must.”  Hmm.  I’m considering it – GoSee

3.  I love up and coming technology predictions.  I agree with most of them! – GoSee

Thanks, Jason M. Blumer

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Our firm is on a hunt to tip over the ho-hum of our industry.  It’s time.  There comes a time when we must question our business models and try something new.  It’s time for the CPA industry to do some resurfacing.

Our firm is unlike many current CPA firms in our dive into social media.  We want to try it, deliver information to our clients by it, and exploit it to the fullest use, for the benefit of our staff and clients.  And as we do, we keep getting reminded of it’s ULTIMATE use – to build real relationships.  After all, that’s how we built this firm in the first place.  One relationship at a time.

Even at the most recent inaugural meeting of the Social Media Club of Greenville, with it’s unprecedented attendance and growth, we were reminded by Geno Church of Brains on Fire of just exactly what the “killer app” is – it’s YOU.  You are the greatest thing about your business.

You build the twitter around your brand, you personally enforce the trust folks found in you through Facebook, and when you answered questions on LinkedIn, you are the one who will back it up with a deliverable service or product to that new client in Tennessee.  You are the killer app.  And the relationships you build will build your company.

So set up your online world.  But do it in a way that ends up with you across the table paying for lunch for your new found client!  And then do it again… and again… and again.

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