Comments on: Creating Customer Trust and Loyalty… with Consistency http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/ Mon, 06 Sep 2010 22:02:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: An Open Letter to Charter Communications « http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/comment-page-1/#comment-28 An Open Letter to Charter Communications « Tue, 02 Dec 2008 22:26:47 +0000 http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/#comment-28 [...] as a means to enhance communication with my clients (i’m writing this post on my iPhone).  As I’ve written before, Consistency is the means by which you create trust with your customer and develop loyalty as to [...] [...] as a means to enhance communication with my clients (i’m writing this post on my iPhone).  As I’ve written before, Consistency is the means by which you create trust with your customer and develop loyalty as to [...]

]]> By: Thriveal Host: The Carnival of Small Business Issues - 32nd Edition « http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/comment-page-1/#comment-27 Thriveal Host: The Carnival of Small Business Issues - 32nd Edition « Tue, 08 Jan 2008 13:53:09 +0000 http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/#comment-27 [...] Creating Customer Trust and Loyalty… with Consistency [...] [...] Creating Customer Trust and Loyalty… with Consistency [...]

]]> By: Implementing Systems Eliminates Inefficiencies… #3 in the Systems Series « http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/comment-page-1/#comment-24 Implementing Systems Eliminates Inefficiencies… #3 in the Systems Series « Sat, 22 Dec 2007 02:24:07 +0000 http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/#comment-24 [...] who are happy - likewise, when your customers know what to expect from you (consistency), they feel more secure and tend to trust you more (which should lead to more sales), [...] [...] who are happy – likewise, when your customers know what to expect from you (consistency), they feel more secure and tend to trust you more (which should lead to more sales), [...]

]]> By: Thriveal http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/comment-page-1/#comment-26 Thriveal Wed, 19 Dec 2007 05:22:34 +0000 http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/#comment-26 Liz- So true. Clients are not too forgiving. They expect consistency to feel comfortable. As you mentioned, even inconsistencies between good and bad can be a detrement to your business efforts. Thanks, Jason M. Blumer Liz-

So true. Clients are not too forgiving. They expect consistency to feel comfortable.

As you mentioned, even inconsistencies between good and bad can be a detrement to your business efforts.

Thanks, Jason M. Blumer

]]> By: Liz Fuller http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/comment-page-1/#comment-25 Liz Fuller Wed, 19 Dec 2007 04:48:36 +0000 http://thriveal.com/2007/12/01/creating-customer-trust-and-loyalty-with-consistency/#comment-25 I think this is a great point. It is actually better to be consistently average than to alternate between brilliant execution and terrible execution. One might think that customers would be so pleased with the brilliant efforts that they overlook the poor ones. But not so. Since they never know which you're going to deliver, they are irritated by the inconsistency, even when things go well. At least if you are consistently mediocre, they know what to expect and don't feel frustrated. That's not to say you should aim for mediocrity - consistent excellence is obviously the top choice. I think this is a great point. It is actually better to be consistently average than to alternate between brilliant execution and terrible execution. One might think that customers would be so pleased with the brilliant efforts that they overlook the poor ones. But not so. Since they never know which you’re going to deliver, they are irritated by the inconsistency, even when things go well. At least if you are consistently mediocre, they know what to expect and don’t feel frustrated.

That’s not to say you should aim for mediocrity – consistent excellence is obviously the top choice.

]]>